Cards, not templates.
A template fills in fields. An angle card changes the decision: one directive that rewrites named fields in your campaign, and a line saying when that card is the wrong one to reach for.
ANGLES
Choose the angle before the campaign is written.
Most campaigns skip this decision. A brief goes in, the generator runs, and what comes out is a tidy version of what everyone else already said. Angles forces one choice first: what kind of idea to have.
Insight, Tension, Proof, Identity, Contrast, World, Invitation.
Each family attacks a different problem. If nobody believes the campaign, you need Proof. If nobody cares, you need Tension. The family is the diagnosis.
Every card says when it is wrong.
A card that suits everything decides nothing. Each one here carries a written failure condition, and some refuse to touch proof fields at all.
A few cards no AI can run.
Some are research questions rather than instructions for a generator. No model can answer them without you going and finding out, and an invented answer reads exactly like a real finding.
SEVEN OF THE FORTY-TWO
The cards, as they actually read.
One per family, the same seven the free sampler gives away. Every card carries a premise, and one directive that changes the campaign.
INSIGHT Mine the Three-Star Reviews
Five stars tell you nothing and one star is usually shipping. Three stars is where the real trade-off lives.
WHAT CHANGES WHEN YOU USE IT
Read fifty three-star reviews of the category, not of your own product, and collect the exact sentences where someone says they liked it BUT. Rewrite the problem and the proof using their words rather than yours. Every phrase used must be traceable to a review you actually read.
WORKS WHEN
The category has public reviews and your copy currently sounds like your own team wrote it.
FAILS WHEN
You skim for quotes that flatter the offer. Reading only the reviews that agree with you is not research, it is a slower way to write what you already believed.
REWRITES
- Problem
- Proof
- Landing proof
- Landing subheadline
TENSION The Cost of Doing Nothing
The competitor is not the other brand. It is staying exactly as they are.
WHAT CHANGES WHEN YOU USE IT
Write the problem as a running cost the audience is already paying, in their own units of time, money, or effort. Name the unit. Do not mention the product until the cost has been stated.
WORKS WHEN
The audience does not think they have a problem, only a habit.
FAILS WHEN
The cost is small or hard to feel. Then it reads as nagging, and nagging makes the brand the irritant instead of the fix.
REWRITES
- Problem
- Fear hook
- Landing headline
- Reel hook
PROOF Show the Work
Do not claim the result. Show the method that produces it, and let the reader conclude.
WHAT CHANGES WHEN YOU USE IT
Replace the outcome claim with a description of the process behind it, step by step, in concrete nouns. State no result the campaign cannot already evidence. The persuasion comes from the specificity of the method, not from the size of the outcome.
WORKS WHEN
The method is genuinely unusual and the outcome claim is one everybody in the category makes.
FAILS WHEN
The method is ordinary. Showing an ordinary process in detail proves you are ordinary, thoroughly.
REWRITES
- Value proposition
- Landing subheadline
- Benefits
- Social caption
SEEN WORKING, IN PUBLIC
Links to the advertiser's own upload. The reading is ours, the work is theirs.
IDENTITY Permission to Stop
Not a new thing to do. Permission to stop doing an old one.
WHAT CHANGES WHEN YOU USE IT
Frame the offer as subtraction. Name the specific task, ritual, or tool they get to abandon, and do not add a new obligation in the same breath. The benefit is the absence.
WORKS WHEN
The audience is overloaded and every competitor is selling them one more thing to manage.
FAILS WHEN
The offer actually adds work before it removes any. Promising subtraction and delivering setup is the fastest churn there is.
REWRITES
- Promise
- Landing headline
- Aspiration hook
- Benefits
SEEN WORKING, IN PUBLIC
Links to the advertiser's own upload. The reading is ours, the work is theirs.
CONTRAST The Thing We Removed
Define the product by what is missing from it.
WHAT CHANGES WHEN YOU USE IT
Lead with one thing the offer deliberately does not include, which every alternative does. State the absence as a decision with a reason, not as a limitation being excused.
WORKS WHEN
The removal is a real design decision and the removed thing is one customers resent.
FAILS WHEN
The thing is missing because it is not built yet. Roadmap gaps dressed as philosophy get found out at the first support ticket.
REWRITES
- Value proposition
- Benefits
- Tagline
- Landing subheadline
SEEN WORKING, IN PUBLIC
Links to the advertiser's own upload. The reading is ours, the work is theirs.
WORLD One Room, One Hour
Put the whole campaign in a single place at a single time.
WHAT CHANGES WHEN YOU USE IT
Fix one location and one time of day, and stage every asset there. Name the room, the light, and the hour in the key visual brief so a production team can shoot it without another conversation.
WORKS WHEN
The campaign has many assets and they currently look like they came from different brands.
FAILS WHEN
The audience spans genuinely different contexts. One room then means five out of six people are looking at somebody else's life.
REWRITES
- Key visual brief
- Reel script
- Feeling
- Social caption
INVITATION The Smallest First Step
Shrink the ask until refusing it takes more effort than doing it.
WHAT CHANGES WHEN YOU USE IT
Reduce the call to action to the smallest genuine step toward the offer, and cut the form to the fields required to deliver that step alone. Remove every field collected for a later stage.
WORKS WHEN
The form is long, the offer is considered, and drop-off is happening before the value is understood.
FAILS WHEN
Sales needs those fields to qualify. A flood of unqualified leads moves the bottleneck rather than removing it, and the team downstream pays for the conversion rate.
REWRITES
- Form fields
- Landing CTA
- Primary CTA
- Test plan
There are thirty-five more.
The full deck is 42 cards across 7 families. The seven above are whole cards, exactly as the generator reads them. The other thirty-five are in the product.
Rp99,000/month/An add-on to any paid plan