TEMPLATE · CUSTOMER REFERRALS
A referral campaign template: help customers recommend the brand with a clear ask and clear terms.
Recommendations happen when sharing is easy and the terms are clear. This template writes the ask, the terms page, and the follow-up for those who already brought a friend.
WHEN THIS TEMPLATE FITS
Choose this template if
- Happy customers exist and have never been asked to recommend.
- A real sharing mechanism exists: a code, a link, or simply a name.
- The team wants a referral programme that fits in one sentence.
WHAT YOU RECEIVE
What comes back once you approve.
- 01Audience research with every piece of evidence carrying its source
- 02An offer and a big idea you approve before a single word is produced
- 03Landing page, captions and carousel, reel script, and the email sequence
- 04Meta and Google Search ad structure as a plan your team executes
- 05A measurement plan and a report that reads exports as data
THE STARTER BRIEF
The brief this starts from.
This is the exact text that opens the campaign in the product. You change it before a single word is produced.
- GOAL
- Invite customers to recommend the brand to people it could help
- AUDIENCE
- Yours to fill.
- PRIMARY CTA
- Share with a friend
- CONSTRAINTS
- Confirm the sharing method, program terms, and any reward. Do not invent incentives, testimonials, or referral results. Do not promise automatic outreach to friends who have not opted in.
F.A.Q.
Frequently asked questions
Does Levrit contact the referred friends?
No. The brief forbids promising automatic outreach to people who have not opted in. This campaign writes for the customer who shares, not for the friend.
Is a reward required?
No. If there is one, its terms are confirmed first; if there is none, the ask rests on why the customer likes your brand.
Can testimonials be used?
Only real ones with permission. The brief forbids inventing testimonials or referral results, and the proof stage marks what is missing as a gap.
One brief. Nine stages. You review.
Start free, no card, and watch your first campaign assembled from your brand.